The Keystone Colorado Key to the Rockies Property Management Company has now embraced TripAdvisor reviews, good or bad into its strategy and onto its www.keytotherockies.com website. Key to the Rockies manages a combination of 100+ lodge units, condos, town homes and homes that will publish or promote TripAdvisor reviews on their website, believing that they can gain more bookings through the trust of the consumers.

Michael Magliocchetti, Key to the Rockies president, says that most consumers look for TripAdvisor reviews while shopping for a vacation rental, so it just makes sense to provide them so they won't be tempted to consider a rival. Throughout the Key to the Rockies website will be TripAdvisor widgets to display the most recent reviews so the potential guest is informed of previous guest stays.

Reviews will force us to improve

For Key to the Rockies, giving TripAdvisor reviews prominence to consumers has another potential benefit: incentive to improve. Promoting TripAdvisor reviews "gives us a little push to those properties who do not rate as high on TripAdvisor to increase their quality and service levels because it's right there in front of the guest." It is a known fact, properties with higher TripAdvisor scores tend to get more business than lower-ranked properties.

There are risks of a having a bad review, but the communication with the management response feature in TripAdvisor will show that the company cares and is listening to the end consumer. "We are committed to respond to all reviews, good or bad", says owner Michael. Key to the Rockies is listening to their guests very closely and this new commitment should show why they are the best vacation rental company in Keystone Colorado.